Market research for radical innovation
Research output: Contributions to collected editions/works › Chapter › peer-review
Standard
Market research for radical innovation. / Herstatt, Cornelius.
Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value. Palgrave Macmillan, 2003. p. 373-386.
Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value. Palgrave Macmillan, 2003. p. 373-386.
Research output: Contributions to collected editions/works › Chapter › peer-review
Harvard
Herstatt, C 2003, Market research for radical innovation. in Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value. Palgrave Macmillan, pp. 373-386. https://doi.org/10.1057/9780230512771
APA
Herstatt, C. (2003). Market research for radical innovation. In Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value (pp. 373-386). Palgrave Macmillan. https://doi.org/10.1057/9780230512771
Vancouver
Herstatt C. Market research for radical innovation. In Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value. Palgrave Macmillan. 2003. p. 373-386 doi: 10.1057/9780230512771
Bibtex
@inbook{81827cc933b548a487b4b581025f09b6,
title = "Market research for radical innovation",
keywords = "Management studies",
author = "Cornelius Herstatt",
year = "2003",
month = dec,
day = "19",
doi = "10.1057/9780230512771",
language = "English",
isbn = "9780333994597",
pages = "373--386",
booktitle = "Bringing Technology and Innovation into the Boardroom",
publisher = "Palgrave Macmillan",
address = "Switzerland",
}
RIS
TY - CHAP
T1 - Market research for radical innovation
AU - Herstatt, Cornelius
PY - 2003/12/19
Y1 - 2003/12/19
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85016348186&partnerID=8YFLogxK
U2 - 10.1057/9780230512771
DO - 10.1057/9780230512771
M3 - Chapter
AN - SCOPUS:85016348186
SN - 9780333994597
SP - 373
EP - 386
BT - Bringing Technology and Innovation into the Boardroom
PB - Palgrave Macmillan
ER -