Frugal innovations for the 'unserved' customer: an assessment of India's attractiveness as a lead Market for cost-effective products - Leuphana Universität Lüneburg

Frugal innovations for the 'unserved' customer: an assessment of India's attractiveness as a lead Market for cost-effective products

Research output: Working paper › Working papers

Authors

Rajnish Tiwari
Cornelius Herstatt

Leuphana Universität Lüneburg

Original language	English
Publication status	Published - 2012

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Frugal innovations for the'unserved'customer: An assessment of India's attractiveness as a lead Market for cost-effective products