From the World Demographic and Ageing (WDA) forum
Research output: Contributions to collected editions/works › Other › Research
Authors
| Original language | English |
|---|---|
| Title of host publication | The Silver Market Phenomenon (Second Edition) : Marketing and Innovation in the Aging Society |
| Editors | Florian Kohlbacher, Cornelius Herstatt |
| Number of pages | 3 |
| Publisher | Springer Verlag |
| Publication date | 2011 |
| Pages | xxiii-xxv |
| ISBN (print) | 978-3-642-14337-3, 978-3-642-44604-7 |
| ISBN (electronic) | 978-3-642-14338-0 |
| DOIs | |
| Publication status | Published - 2011 |
- Management studies
Research areas
- General Business,Management and Accounting
- General Economics,Econometrics and Finance