Fortschrittliche Kunden zu breakthrough-innovationen stimulieren

Research output: Contributions to collected editions/worksChapterpeer-review

Authors

  • Cornelius Herstatt
  • Christian Lüthje
  • Christopher Lettl
Original languageEnglish
Title of host publicationManagement der frühen Innovationsphasen: Grundlagen—Methoden—Neue Ansätze
Publication date2007
Pages61--75
Publication statusPublished - 2007