Food Tourists' Travel Behavior and Well-Being Effects
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In: Journal of Gastronomy and Tourism, Vol. 3, No. 3, 12.2018, p. 203-216.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Food Tourists' Travel Behavior and Well-Being Effects
AU - Lohmann, Martin
AU - Femers, Antonia
PY - 2018/12
Y1 - 2018/12
N2 - This empirical study aims to identify the segment of "food tourists" with a quantitative approach, using data on behavior, motives, and attitudes. It explores food tourists' holiday trip behavior and the effects of such vacations on indicators of well-being (e.g., recreation, health, and others). The data stem from a quantitative survey in Germany as a representative source market study ("Reiseanalyse 2015"), based on a nationwide random sample of N = 7,720 face-to-face interviews, with n = 5,996 holiday travelers, and n = 1,511 food tourists. Thus, the data analysis is based on a post hoc segmentation with respect to who a food tourist is and who is not. The results allow determining the size of the food tourism segment with German tourists and the description of demographic characteristics as well as specific vacation behavior patterns. In addition, food tourists show notable positive vacation effects, such as recreation, significantly above the average. As a statistical investigation (three-way between-subjects ANOVA) reveals, these impacts of a food holiday are not only driven by the culinary experience but also are strongly based on personal attitudes and motives, showing the importance of in-person factors on the consumption experience of tourists. Implications are outlined for consumer research in tourism and marketing.
AB - This empirical study aims to identify the segment of "food tourists" with a quantitative approach, using data on behavior, motives, and attitudes. It explores food tourists' holiday trip behavior and the effects of such vacations on indicators of well-being (e.g., recreation, health, and others). The data stem from a quantitative survey in Germany as a representative source market study ("Reiseanalyse 2015"), based on a nationwide random sample of N = 7,720 face-to-face interviews, with n = 5,996 holiday travelers, and n = 1,511 food tourists. Thus, the data analysis is based on a post hoc segmentation with respect to who a food tourist is and who is not. The results allow determining the size of the food tourism segment with German tourists and the description of demographic characteristics as well as specific vacation behavior patterns. In addition, food tourists show notable positive vacation effects, such as recreation, significantly above the average. As a statistical investigation (three-way between-subjects ANOVA) reveals, these impacts of a food holiday are not only driven by the culinary experience but also are strongly based on personal attitudes and motives, showing the importance of in-person factors on the consumption experience of tourists. Implications are outlined for consumer research in tourism and marketing.
KW - Business psychology
KW - FOOD TOURISM; MARKET SEGMENTATION; PSYCHOLOGICAL EFFECTS OF HOLIDAY TOURISM; WELL-BEING
KW - FOOD TOURISM
KW - Market Segmentation
KW - psychological effects of holiday tourism
KW - well-being
KW - Tourism studies
KW - FOOD TOURISM; MARKET SEGMENTATION; PSYCHOLOGICAL EFFECTS OF HOLIDAY TOURISM; WELL-BEING
U2 - 10.3727/216929718X15410151918054
DO - 10.3727/216929718X15410151918054
M3 - Journal articles
VL - 3
SP - 203
EP - 216
JO - Journal of Gastronomy and Tourism
JF - Journal of Gastronomy and Tourism
SN - 2169-2971
IS - 3
ER -