Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology
Research output: Working paper › Working papers
Standard
Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology. / Lew, Jia Hui; Marwede, Malte; Herstatt, Cornelius.
2015.
2015.
Research output: Working paper › Working papers
Harvard
Lew, JH, Marwede, M & Herstatt, C 2015 'Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology'.
APA
Lew, J. H., Marwede, M., & Herstatt, C. (2015). Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology.
Vancouver
Lew JH, Marwede M, Herstatt C. Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology. 2015.
Bibtex
@techreport{e0d4abe4bcef423a88f644c7585d0ff3,
title = "Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology",
author = "Lew, {Jia Hui} and Malte Marwede and Cornelius Herstatt",
year = "2015",
language = "English",
type = "WorkingPaper",
}
RIS
TY - UNPB
T1 - Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology
AU - Lew, Jia Hui
AU - Marwede, Malte
AU - Herstatt, Cornelius
PY - 2015
Y1 - 2015
M3 - Working papers
BT - Does cognitive distance affect product development for distant target groups? Evidence from the literature using co-citation methodology
ER -