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Designing In-Store Navigation Systems in Physical Retail. /
Khosrawi-Rad, Bijan; Fischer, Lea Sophie; Kaiser, Carolin et al.
Transforming the Digitally Sustainable Enterprise - Proceedings of the 18th International Conference on Wirtschaftsinformatik, 2023, Vol. 3. ed. / Daniel Beverungen; Christiane Lehrer; Matthias Trier. Springer Science and Business Media Deutschland, 2025. p. 307-315 (Lecture Notes in Information Systems and Organisation; Vol. 76).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Harvard
Khosrawi-Rad, B, Fischer, LS, Kaiser, C & Robra-Bissantz, S 2025,
Designing In-Store Navigation Systems in Physical Retail. in D Beverungen, C Lehrer & M Trier (eds),
Transforming the Digitally Sustainable Enterprise - Proceedings of the 18th International Conference on Wirtschaftsinformatik, 2023, Vol. 3. Lecture Notes in Information Systems and Organisation, vol. 76, Springer Science and Business Media Deutschland, pp. 307-315, 18th International Conference on Wirtschaftsinformatik, WI 2023, Paderborn, Germany,
18.09.23.
https://doi.org/10.1007/978-3-031-80125-9_18
APA
Khosrawi-Rad, B., Fischer, L. S., Kaiser, C., & Robra-Bissantz, S. (2025).
Designing In-Store Navigation Systems in Physical Retail. In D. Beverungen, C. Lehrer, & M. Trier (Eds.),
Transforming the Digitally Sustainable Enterprise - Proceedings of the 18th International Conference on Wirtschaftsinformatik, 2023, Vol. 3 (pp. 307-315). (Lecture Notes in Information Systems and Organisation; Vol. 76). Springer Science and Business Media Deutschland.
https://doi.org/10.1007/978-3-031-80125-9_18
Vancouver
Khosrawi-Rad B, Fischer LS, Kaiser C, Robra-Bissantz S.
Designing In-Store Navigation Systems in Physical Retail. In Beverungen D, Lehrer C, Trier M, editors, Transforming the Digitally Sustainable Enterprise - Proceedings of the 18th International Conference on Wirtschaftsinformatik, 2023, Vol. 3. Springer Science and Business Media Deutschland. 2025. p. 307-315. (Lecture Notes in Information Systems and Organisation). doi: 10.1007/978-3-031-80125-9_18
Bibtex
@inbook{e4034a5cca7c40bd98f041a9dac75bdd,
title = "Designing In-Store Navigation Systems in Physical Retail",
abstract = "Physical retail faces the challenge of remaining attractive to customers in the age of e-commerce. In-store navigation systems are one way to mitigate this issue. These software systems allow customers to be navigated through the retail store. We derive design requirements (DRs) for in-store navigation systems based on eight interviews with customers and employees of furniture stores. We illustrate the implementation of the DRs in a conceptual prototype designed with the platform “Hololink.” Initial evaluation results (n = 20) show that customers perceive such a solution for physical retail as mainly positive. We contribute to research and practice by showing how to design in-store navigation systems.",
keywords = "Augmented reality, In-store navigation, Requirement, Retail",
author = "Bijan Khosrawi-Rad and Fischer, {Lea Sophie} and Carolin Kaiser and Susanne Robra-Bissantz",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.; 18th International Conference on Wirtschaftsinformatik, WI 2023 ; Conference date: 18-09-2023 Through 21-09-2023",
year = "2025",
doi = "10.1007/978-3-031-80125-9_18",
language = "English",
isbn = "9783031801242",
series = "Lecture Notes in Information Systems and Organisation",
publisher = "Springer Science and Business Media Deutschland",
pages = "307--315",
editor = "Daniel Beverungen and Christiane Lehrer and Matthias Trier",
booktitle = "Transforming the Digitally Sustainable Enterprise - Proceedings of the 18th International Conference on Wirtschaftsinformatik, 2023, Vol. 3",
address = "Germany",
}
RIS
TY - CHAP
T1 - Designing In-Store Navigation Systems in Physical Retail
AU - Khosrawi-Rad, Bijan
AU - Fischer, Lea Sophie
AU - Kaiser, Carolin
AU - Robra-Bissantz, Susanne
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - Physical retail faces the challenge of remaining attractive to customers in the age of e-commerce. In-store navigation systems are one way to mitigate this issue. These software systems allow customers to be navigated through the retail store. We derive design requirements (DRs) for in-store navigation systems based on eight interviews with customers and employees of furniture stores. We illustrate the implementation of the DRs in a conceptual prototype designed with the platform “Hololink.” Initial evaluation results (n = 20) show that customers perceive such a solution for physical retail as mainly positive. We contribute to research and practice by showing how to design in-store navigation systems.
AB - Physical retail faces the challenge of remaining attractive to customers in the age of e-commerce. In-store navigation systems are one way to mitigate this issue. These software systems allow customers to be navigated through the retail store. We derive design requirements (DRs) for in-store navigation systems based on eight interviews with customers and employees of furniture stores. We illustrate the implementation of the DRs in a conceptual prototype designed with the platform “Hololink.” Initial evaluation results (n = 20) show that customers perceive such a solution for physical retail as mainly positive. We contribute to research and practice by showing how to design in-store navigation systems.
KW - Augmented reality
KW - In-store navigation
KW - Requirement
KW - Retail
UR - http://www.scopus.com/inward/record.url?scp=105001248710&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-80125-9_18
DO - 10.1007/978-3-031-80125-9_18
M3 - Article in conference proceedings
AN - SCOPUS:105001248710
SN - 9783031801242
T3 - Lecture Notes in Information Systems and Organisation
SP - 307
EP - 315
BT - Transforming the Digitally Sustainable Enterprise - Proceedings of the 18th International Conference on Wirtschaftsinformatik, 2023, Vol. 3
A2 - Beverungen, Daniel
A2 - Lehrer, Christiane
A2 - Trier, Matthias
PB - Springer Science and Business Media Deutschland
T2 - 18th International Conference on Wirtschaftsinformatik, WI 2023
Y2 - 18 September 2023 through 21 September 2023
ER -
