Archetypes of Platform-Hosted Crowds: Towards a General Conceptual Language
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In: Global Proceedings, Vol. Surrey, No. 2018, 2018.
Research output: Journal contributions › Conference abstract in journal › Research › peer-review
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TY - JOUR
T1 - Archetypes of Platform-Hosted Crowds
T2 - Towards a General Conceptual Language
AU - Bauer, Robert M.
AU - Gegenhuber, Thomas
PY - 2018
Y1 - 2018
N2 - Platform-hosted crowds grow fast in number, variety, and socio-economic importance. Extant literature focuses on subsets of platform-hosted crowdshence its lack of generalizability and relies on traditional governance concepts (i.e. market, organization and community) that failed to capture platform-hosted crowds. We suggest defining platform-hosted crowds in terms of large numbers of actors with digital identities, specific purposes reflected in purpose-specific digital infrastructures (i.e. exchange platforms), and host organizations providing platforms and orchestrating co-organizers. Specifying elementary exchange modes and types of content-to-be-ex- changed, we develop a typology of platform-hosted crowds. In doing so, we propose steps towards a conceptual language capable of capturing all platform-hosted crowds and advancing our understanding of markets, organizations and communities by viewing them as instantiations of crowd.
AB - Platform-hosted crowds grow fast in number, variety, and socio-economic importance. Extant literature focuses on subsets of platform-hosted crowdshence its lack of generalizability and relies on traditional governance concepts (i.e. market, organization and community) that failed to capture platform-hosted crowds. We suggest defining platform-hosted crowds in terms of large numbers of actors with digital identities, specific purposes reflected in purpose-specific digital infrastructures (i.e. exchange platforms), and host organizations providing platforms and orchestrating co-organizers. Specifying elementary exchange modes and types of content-to-be-ex- changed, we develop a typology of platform-hosted crowds. In doing so, we propose steps towards a conceptual language capable of capturing all platform-hosted crowds and advancing our understanding of markets, organizations and communities by viewing them as instantiations of crowd.
KW - Management studies
KW - Big Data
KW - Specialized Conference
UR - https://journals.aom.org/doi/10.5465/amgblproc.surrey.2018.0124.abs
U2 - 10.5465/amgblproc.surrey.2018.0124.abs
DO - 10.5465/amgblproc.surrey.2018.0124.abs
M3 - Conference abstract in journal
VL - Surrey
JO - Global Proceedings
JF - Global Proceedings
SN - 2638-4892
IS - 2018
ER -