TY - JOUR

T1 - A world of abundance

AU - McDonough, William

AU - Braungart, M

PY - 2000/6/1

Y1 - 2000/6/1

N2 - Industry and the environment appear to be at odds because current methods of production, extraction, and disposal are destructive to the natural world. Conventional responses, such as eco-efficiency, focus on doing more with less, restricting industry, and curtailing growth. We view the conflict between industry and the environment as a design problem. Instead of simply reducing industry's negative effects, we suggest companies redesign products and processes for healthy, long-term prosperity. We present a new paradigm for industry, eco-effectiveness; three new design principles: waste equals food, use current solar income, and respect diversity; new decision criteria that integrate ecology, economy, and equity; and beginning steps businesses can take towards a world of abundance, rather than one of limits and constraints.

AB - Industry and the environment appear to be at odds because current methods of production, extraction, and disposal are destructive to the natural world. Conventional responses, such as eco-efficiency, focus on doing more with less, restricting industry, and curtailing growth. We view the conflict between industry and the environment as a design problem. Instead of simply reducing industry's negative effects, we suggest companies redesign products and processes for healthy, long-term prosperity. We present a new paradigm for industry, eco-effectiveness; three new design principles: waste equals food, use current solar income, and respect diversity; new decision criteria that integrate ecology, economy, and equity; and beginning steps businesses can take towards a world of abundance, rather than one of limits and constraints.

KW - Environmental planning

U2 - 10.1287/inte.30.3.55.11668

DO - 10.1287/inte.30.3.55.11668

M3 - Journal articles

VL - 30

SP - 55

EP - 65

JO - Interfaces

JF - Interfaces

SN - 0092-2102

IS - 3

ER -