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Strategic Marketing and Corporate Reputation towards Corporate Sustainability

Project: Research

Project participants

Description

This project dealt with the consideration of sustainability issues in strategic management and was conducted by Prof. Dr. Ki-Hoon Lee. Specific issues analysed cover the perception of consumers and reputation. The project focused on Korean market conditions.
StatusFinished
Period21.09.09 → 29.04.10

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Publications

  1. Texte, Textsorten und Textvernetzung
  2. Reise mit leichtem Gepäck
  3. Neue Hoffnung für das UGB?
  4. Marktorientierte Markenbewertung
  5. Effect of biaxial compressive stress state on the microstructure evolution and deformation compatibility of rolled sheet Mg alloy AZ31 at room temperature
  6. Schreibwissenschaft methodisch
  7. “€14,875?!”
  8. Bat pest control contributes to food security in Thailand
  9. Germany must go back to its low-carbon future
  10. Tag questions across Irish English and British English
  11. Conflicting demands of chemistry and inclusive teaching—a video‐based case study
  12. Localized accelerated degradation of magnesium
  13. Gender and Diversity aspects in Engineering Education and their impact on the design of engineering curricula
  14. Vorwort
  15. Fehler beim Controlling
  16. Der Übersetzer als Performer
  17. ‚Ich sehe was, was Du nicht siehst‘
  18. The safe-and-sustainable-by-design concept
  19. NAVIGATING PROFESSIONAL CAREERS AND INTERNAL ACTIVISM
  20. Briefe schreiben in Klasse 9 und 11
  21. Kostenmanagement
  22. The Influence of Personality on Career Decisiveness of Business Students
  23. Fishing in the Amazonian Forest
  24. Eucamaragnathus desenderi, a new ground beetle species from Africa (Coleoptera, Carabidae)
  25. BAuA-Working Time Survey (BAuA-WTS)
  26. Green in grey
  27. BRANGE EFFECTS IN HEDONIC EVALUATION OF OLFACTORY STIMULI
  28. Art. 17 OECD MA
  29. Gefühle, Werte und das ausgedehnte Selbst
  30. Maximum strength and power as determinants of on-ice sprint performance in elite U16 to adult ice hockey players
  31. 'Freiwurf Hamburg': Qualitative Evaluation of an Inclusive Sports Project
  32. Analytical prediction of roughness after ball burnishing of thermally coated surfaces
  33. The role of training in implementing corporate sustainability
  34. "Oh, You are a Scientist!" Elsa Glaser and Art History
  35. Lee Daniels' The Butler
  36. Adaptation of the Brine Shrimp Artemia Salina (Branchiopoda: Anostraca) to Filter-Feeding
  37. Depicting Women in Brazilian Social Realism: A Transnational and Computational Analysis
  38. Produce, publish, share - A YouTube video contest
  39. Sicherheit von Internet-Servern und Web-Services
  40. Grundvorstellungen zur Division - auch mit Rest
  41. Der Diskurs über Bilder?
  42. Attitudes toward social and environmental scoring system: analysis of normative framing and individual influencing factors
  43. Combining charcoal sediment and molecular markers to infer a Holocene fire history in the Maya Lowlands of Petén, Guatemala