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Strategic Marketing and Corporate Reputation towards Corporate Sustainability

Project: Research

Project participants

Description

This project dealt with the consideration of sustainability issues in strategic management and was conducted by Prof. Dr. Ki-Hoon Lee. Specific issues analysed cover the perception of consumers and reputation. The project focused on Korean market conditions.
StatusFinished
Period21.09.09 → 29.04.10

Recently viewed

Publications

  1. Protest 2.0 - Don't believe the Hype
  2. John Stuart Mill: Ausgewählte Werke
  3. Texte, Textsorten und Textvernetzung
  4. Neue Hoffnung für das UGB?
  5. Organisation
  6. Validity and Reliability of Willingness-to-Pay Estimates
  7. Marktorientierte Markenbewertung
  8. A unique nest-protection strategy in a new species of spider wasp
  9. Effect of biaxial compressive stress state on the microstructure evolution and deformation compatibility of rolled sheet Mg alloy AZ31 at room temperature
  10. Tolerance of ambiguity
  11. Stakeholder Value Matrix
  12. Impact of participation on sustainable water management planning: Comparative analysis of eight cases
  13. Identification of Dermatophyte and mold species by MALDI-TOF Mass Spectrometry
  14. Der BilWiss-2.0-Test
  15. “€14,875?!”
  16. Schreibwissenschaft methodisch
  17. Bat pest control contributes to food security in Thailand
  18. Subject Citizen. The Ambiguity of Citizenship and its Colonial Laboratories
  19. Germany must go back to its low-carbon future
  20. Tag questions across Irish English and British English
  21. Localized accelerated degradation of magnesium
  22. Vorwort
  23. Fehler beim Controlling
  24. Der Übersetzer als Performer
  25. ‚Ich sehe was, was Du nicht siehst‘
  26. The safe-and-sustainable-by-design concept
  27. NAVIGATING PROFESSIONAL CAREERS AND INTERNAL ACTIVISM
  28. Briefe schreiben in Klasse 9 und 11
  29. Kostenmanagement
  30. The Influence of Personality on Career Decisiveness of Business Students
  31. Fishing in the Amazonian Forest
  32. Eucamaragnathus desenderi, a new ground beetle species from Africa (Coleoptera, Carabidae)
  33. BAuA-Working Time Survey (BAuA-WTS)
  34. Green in grey
  35. BRANGE EFFECTS IN HEDONIC EVALUATION OF OLFACTORY STIMULI
  36. Art. 17 OECD MA
  37. The Need for Healthy Leadership in the Health Care Sector
  38. Gefühle, Werte und das ausgedehnte Selbst
  39. Maximum strength and power as determinants of on-ice sprint performance in elite U16 to adult ice hockey players
  40. 'Freiwurf Hamburg': Qualitative Evaluation of an Inclusive Sports Project
  41. Analytical prediction of roughness after ball burnishing of thermally coated surfaces