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Strategic Marketing and Corporate Reputation towards Corporate Sustainability

Project: Research

Project participants

Description

This project dealt with the consideration of sustainability issues in strategic management and was conducted by Prof. Dr. Ki-Hoon Lee. Specific issues analysed cover the perception of consumers and reputation. The project focused on Korean market conditions.
StatusFinished
Period21.09.09 → 29.04.10

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Publications

  1. Texte, Textsorten und Textvernetzung
  2. Neue Hoffnung für das UGB?
  3. Marktorientierte Markenbewertung
  4. Effect of biaxial compressive stress state on the microstructure evolution and deformation compatibility of rolled sheet Mg alloy AZ31 at room temperature
  5. Schreibwissenschaft methodisch
  6. “€14,875?!”
  7. Bat pest control contributes to food security in Thailand
  8. Germany must go back to its low-carbon future
  9. Tag questions across Irish English and British English
  10. Il est né le divin enfant
  11. Localized accelerated degradation of magnesium
  12. Cybervictimization, self-esteem, and social relationships among German secondary school students
  13. §60 Nutzung von Seewasserstraßen
  14. The Right to Consular Assistance Under International Law
  15. Status of the development of creep resistant magnesium materials for automotive applications
  16. Sobre la transferencia
  17. Sustainable Management compensation and ESG performance
  18. Entwicklung von Instrumenten zur Vermeidung von Lebensmittelabfällen
  19. Vorwort
  20. Notting Hill Gate 3
  21. Fehler beim Controlling
  22. Der Übersetzer als Performer
  23. Correction to
  24. ‚Ich sehe was, was Du nicht siehst‘
  25. The safe-and-sustainable-by-design concept
  26. NAVIGATING PROFESSIONAL CAREERS AND INTERNAL ACTIVISM
  27. Briefe schreiben in Klasse 9 und 11
  28. Kraftquelle: Kleine Erfolge
  29. Umweltrechnungslegung in Südostasien
  30. The Project Schöningen from an ecological and cultural perspective
  31. Share of exports to low-income countries, productivity, and innovation
  32. Michel Foucault: Diskurs, Macht und Subjekt
  33. Porous MgF2-over-gold nanoparticles (MON) as plasmonic substrate for analytical applications
  34. Impact of tree saplings on the kinetic energy of rainfall
  35. Kostenmanagement
  36. Transdisziplinäre Entwicklungsteams
  37. The Influence of Personality on Career Decisiveness of Business Students
  38. Spatial distribution models in a frugivorous carnivore, the stone marten (Martes foina)