Verena Batt
Prof. Dr.
Contact
Prof. Dr. Verena Batt
- Management studies
Research areas
31 - 31 out of 31Page size: 10
- 2019
- Published
Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract
Batt, V., 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 907-908 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review