Paula Maria Bögel
Dr.
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Dr. Paula Maria Bögel
- Management studies
- Media and communication studies
Research areas
- Published
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
- Published
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, P. M., 17.02.2019, In: Journal of Marketing Communications. 25, 2, p. 115-136 22 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Agency and structure in a sociotechnical transition: Hydrogen fuel cells, conjunctural knowledge and structuration in Europe
Upham, P., Dütschke, E., Schneider, U., Oltra, C., Sala, R., Lores, M., Klapper, R. & Bögel, P., 01.03.2018, In: Energy Research and Social Science. 37, p. 163-174 12 p.Research output: Journal contributions › Journal articles › Research › peer-review