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Paula Maria Bögel

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Dr. Paula Maria Bögel

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    1. Published

      Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

      Bögel, P. M., Bekmeier-Feuerhahn, S. & Hannemann, E.-S., 2015, CSR Communication Conference 2015: Conference Proceedings. Golob, U., Podnar, K., Nielsen, A.-E., Thomsen, C. & Elving, W. (eds.). Ljubljana: University of Ljubljana, p. 240-242 3 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    2. Published

      CSR-Kommunikation: Gute Aussichten im Dialog

      Bekmeier-Feuerhahn, S. & Bögel, P. M., 2015, Erkenntnis und Fortschritt: Beiträge aus Personalforschung und Managementpraxis; Festschrift für Albert Martin. Behrends, T., Jochims, T. & Nienhüser, W. (eds.). München, Mering: Rainer Hampp Verlag, p. 86-97 12 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    3. Published

      Processing of CSR communication: insights from the ELM

      Bögel, P. M., 07.04.2015, In: Corporate Communications: An International Journal. 20, 2, p. 128-143 16 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

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