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Paula Maria Bögel

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Dr. Paula Maria Bögel

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    1. Article in conference proceedings › Research › Peer-reviewed
    2. Published

      Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

      Batt, V., Bögel, P. M., Bekmeier-Feuerhahn, S. & Cotton-Chan, V. Y. K., 2018, 47th European Marketing Academy 2018 Conference Proceedings: People Make Marketing. Spiros, G., Matthew, A., Kathy, H., Maria, K. & Ewelina, L. (eds.). Brussels ; Stockholm: European Marketing Academy, p. 1-7 7 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    3. Article in conference proceedings › Research › Not peer-reviewed
    4. Published

      Processing of CSR communication: Insights from the ELM

      Bögel, P. M., 2013, CSR Communication Conference 2013 Proceedings. Nielsen, A-E., Thomsen, C., Golob, U., Elving, W., Schultz, F. & Podnar, K. (eds.). 1 ed. Ljubljana: University of Ljubljana, Vol. 2013. p. 82-84 3 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research

    5. Monographs › Research › Peer-reviewed
    6. Published

      Neue Wege der Kulturkommunikation: Eine Studie zur Rezeption onlinebasierter Kommunikation von Corporate Cultural Responsibility

      Jakob, L., Bögel, P. M. & Bekmeier-Feuerhahn, S., 2017, Leipzig: Leipziger Universitätsverlag. 135 p. (Weimarer Studien zu Kulturpolitik und Kulturökonomie; vol. 12)

      Research output: Books and anthologies › Monographs › Research › peer-review

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