Paula Maria Bögel
Dr.
Contact
Dr. Paula Maria Bögel
- Management studies
- Media and communication studies
Research areas
- Presentations (poster etc.)
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Online CSR communication in German-speaking countries ('DACH-region')
Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Processing of CSR communication: Insights from the ELM
Paula Maria Bögel (presenter)
18.09.2013 → 20.09.2013Activity: Talk or presentation › Presentations (poster etc.) › Research
- Conference Presentations
Agent Psychology and Socio-Technical Transitions: State of Play and Research Agenda
Paul John Upham (Coauthor) & Paula Maria Bögel (presenter)
19.06.2017 → 21.06.2017Activity: Talk or presentation › Conference Presentations › Research
Consumer engagement and behavioral response management, presentation, invited panel session (InteGrid – Insight a Horizon 2020-project)
Paula Maria Bögel (Speaker)
10.09.2018 → 12.09.2018Activity: Talk or presentation › Conference Presentations › Research
Consumers versus prosumers: using a storytelling approach to understand consumers’ attitudes towards business models in energy storage
Paula Maria Bögel (Speaker), H. Shahrokni (Speaker), Paul John Upham (Speaker) & O. Kordas (Speaker)
08.11.2018 → 09.11.2018Activity: Talk or presentation › Conference Presentations › Research
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research