Paula Maria Bögel
Dr.
Contact
Dr. Paula Maria Bögel
- Management studies
- Media and communication studies
Research areas
- Presentations (poster etc.)
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Heinen, A. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Online CSR communication in German-speaking countries ('DACH-region')
Hetze, K. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Glock, Y. (Coauthor) & Bögel, P. M. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Processing of CSR communication: Insights from the ELM
Bögel, P. M. (presenter)
18.09.2013 → 20.09.2013Activity: Talk or presentation › Presentations (poster etc.) › Research
- Conference Presentations
Agent Psychology and Socio-Technical Transitions: State of Play and Research Agenda
Upham, P. J. (Coauthor) & Bögel, P. M. (presenter)
19.06.2017 → 21.06.2017Activity: Talk or presentation › Conference Presentations › Research
Consumer engagement and behavioral response management, presentation, invited panel session (InteGrid – Insight a Horizon 2020-project)
Bögel, P. M. (Speaker)
10.09.2018 → 12.09.2018Activity: Talk or presentation › Conference Presentations › Research
Consumers versus prosumers: using a storytelling approach to understand consumers’ attitudes towards business models in energy storage
Bögel, P. M. (Speaker), Shahrokni, H. (Speaker), Upham, P. J. (Speaker) & Kordas, O. (Speaker)
08.11.2018 → 09.11.2018Activity: Talk or presentation › Conference Presentations › Research
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research