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Martin Stange

Martin Stange

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Martin Stange

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    1. Published

      The Impact of TV Ads on the Individual User's Purchasing Behavior

      Stange, M., 15.12.2015, Thirty Sixth International Conference on Information Systems, Fort Worth 2015: ICIS 2015 Proceedings. A. F. I. S. (ed.). AIS eLibrary, 18 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    2. Published

      The impact of TV ads on the individual user's online purchasing behavior

      Stange, M., 2015, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015. Association for Information Systems, (2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    3. Published

      Real-Time-Advertising

      Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    4. Published

      Real-Time Advertising

      Stange, M. & Funk, B., 10.2014, In: Business and Information Systems Engineering. 6, 5, p. 305-308 4 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    5. Published

      Predicting online user behavior based on Real-Time Advertising Data

      Stange, M. & Funk, B., 06.2016, Proceedings of the Twenty-Fourth Conference on Information Systems (ECIS) 2016. AIS eLibrary, 14 p. (Research Papers; no. 152).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    6. Published

      How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

      Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    7. Published

      How Big Does Big Data Need to Be?

      Stange, M. & Funk, B., 06.2016, Enterprise Big Data Engineering, Analytics, and Management. Atzmueller, M., Oussena, S. & Roth-Berghofer, T. (eds.). Hershey: Business Science Reference, p. 1-12 12 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review