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Augustin Süßmair

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Prof. Dr. Augustin Süßmair

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    1. 2024
    2. Published

      Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories

      Woo, L. J. & Suessmair, A., 05.2024, In: International Journal of Economics and Business Research. 27, 3, p. 434-471 38 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

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