Professorship of Business Management, in Particular Strategic Management

Organisational unit: Section

Organisation profile

The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.

Topics

Der Forschungsansatz des Lehrstuhls basiert auf drei zentralen Grundpfeilern. Erstens basiert unser Forschungsansatz auf der Einsicht, dass wir die facettenreichen Phänomene der Unternehmensführung am besten erklären und verstehen können, wenn wir diese mit sehr unterschiedlichen „Denkwerkzeugen“ (Theorien und Methoden) untersuchen.Die Forschungsagenda ist deshalb interdisziplinär ausgerichtet und greift sowohl auf ökonomische als auch auf verhaltenswissenschaftliche Theorien zurück.

Zweitens ist unsere Forschung international ausgerichtet, indem Forschungsergebnisse des Lehrstuhls über Tagungen und Workshops innerhalb der internationalen Fachgemeinschaft kommuniziert und reflektiert werden.

Drittens sind viele bisherige Forschungsprojekte in unmittelbarer Kooperation mit der Praxis entwickelt worden und liefern damit die Möglichkeit, sowohl neue Praxisthemen aufzugreifen als auch neue Erkenntnisse aus der Forschung in der Praxis umzusetzen.

Anknüpfend an bisherige Forschungsarbeiten dienen folgende Themengebiete der exemplarischen Konkretisierung des Forschungsprogramms: Entrepreneurship, Lernen und Innovation, Strategischer Wandel, innovative, flexible Organisationsformen, Wissensmanagement sowie Internationalisierung von Unternehmen Gesellschaftliche Verantwortung von Unternehmen (Corporate Social Responsibility) und Unternehmensstrategie.

Continuing education products

The international MBA in Strategic Management - a programme for Professionals

Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.

The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.

English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.

  1. Management Consulting Divison Conference der Academy of Management

    Markus Reihlen (Speaker)

    03.06.2011

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  2. Makroökonomische Effekte von 100%-Geld, Vollgeld und Co. und Auswirkungen auf die Stabilität und Nachhaltigkeit der Geld- und Finanzordnung - ZÖSS 2013

    Ferdinand Wenzlaff (Speaker)

    05.10.2013

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  3. Leveraging Error to Improve Audit Quality: Towards a Socio-Cognitive Model

    Markus Reihlen (Speaker) & Christoph Seckler (Speaker)

    05.2013

    Activity: Talk or presentationConference PresentationsResearch

  4. Lehrbeauftragter Präsentations- und Rhetorik-Seminar

    Christoph Seckler (Lecturer)

    2010

    Activity: Talk or presentationGuest lecturesEducation

  5. Lecteur

    Christoph Seckler (Lecturer)

    2016 → …

    Activity: Talk or presentationGuest lecturesEducation

  6. Konferenzgutachter der Annual Conference of the European Academy of Management

    Markus Reihlen (Reviewer)

    2005

    Activity: Other expert activitiesAcademic ConsultantResearch

  7. Kölner Wissenschaftsverlag (Publisher)

    Markus Reihlen (Reviewer)

    2007

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  8. Kölner Wisschenschaftsverlag (Publisher)

    Markus Reihlen (Editor)

    2010 → …

    Activity: Publication peer-review and editorial workEditor of seriesResearch

  9. Journal of Strategic Information Systems (Journal)

    Markus Reihlen (Reviewer)

    2008

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  10. Journal of Organizational Behavior (Journal)

    Markus Reihlen (Reviewer)

    2008

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  11. Journal of Management Studies Paper Development Workshop - JMS 2015

    Christoph Seckler (Speaker)

    2015

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  12. Journal of Management Studies (Journal)

    Markus Reihlen (Reviewer)

    2008

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  13. Jahrestagung der Wissenschaftlichen Kommission Hochschulmanagement - VHB 2013

    Katrin Obermeit (presenter)

    22.02.201323.02.2013

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  14. Is Transaction Cost Theory a useful Perspective for Make-and-Buy?

    Anna Krzeminska (Speaker)

    03.09.2009

    Activity: Talk or presentationPresentations (poster etc.)Research

  15. International Journal of Service Industry Management (Journal)

    Markus Reihlen (Reviewer)

    2008

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  16. Interdisciplinary accounting research seminar - 2015

    Christoph Seckler (Coauthor)

    2015 → …

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  17. Institutional Work and Organizational Transformation: A Case Study of a University Merger - 2013

    Ferdinand Wenzlaff (Speaker)

    14.03.201315.03.2013

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  18. Institutional Change of the German Higher Education System: From Professional Dominance to Managed Education

    Ferdinand Wenzlaff (Speaker)

    08.07.201210.07.2012

    Activity: Talk or presentationConference PresentationsResearch

  19. Institutional Change of the German Higher Education System and the Strategic Response of the Entrepreneurial University

    Ferdinand Wenzlaff (Speaker)

    26.06.201329.06.2013

    Activity: Talk or presentationConference PresentationsResearch

  20. How SMEs Stay Entrepreneurial in Stable Environments: An Ambidextrous Leadership Perspective

    Christoph Seckler (Speaker)

    2016 → …

    Activity: Talk or presentationConference PresentationsResearch