Professorship for Business Administration, in Particular Business Start-Ups
Organisational unit: Section
141 - 144 out of 144Page size: 10
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Lean Social Media Communication Strategies for SMEs: Exploring the Field of Risk-Adjusted Lean Social Media Communication Strategies in the Context of the Lean Startup Method for SMEs
Kizilkan, K. & Wagenknecht, M., 06.11.2023, De Gruyter Handbook of SME Entrepreneurship. Dabić, M. & Kraus, S. (eds.). Berlin: Walter de Gruyter GmbH, p. 201-239 39 p. (De Gruyter Handbooks in Business, Economics and Finance).Research output: Contributions to collected editions/works › Chapter › peer-review
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Entrepreneurial Investment Cycle – A Large-scale Longitudinal Study
Schulte, R., 06.11.2023, De Gruyter Handbook of SME Entrepreneurship. Dabić, M. & Kraus, S. (eds.). Berlin: Walter de Gruyter GmbH, p. 97-112 15 p. (De Gruyter Handbooks in Business, Economics and Finance).Research output: Contributions to collected editions/works › Chapter › peer-review
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Risikomanagement bei Startups
Schulte, R. & Wagenknecht, M., 01.07.2022, In: Zeitschrift für KMU und Entrepreneurship. 70, 3-4, p. 243-252 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
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From hashtag to cashback: Success determinants in crowdfunders' user behavior
Kizilkan, K., 01.09.2023, In: Galician Journal of Economics. 32, 2, p. 1-25 25 p.Research output: Journal contributions › Journal articles › Research