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Marketing Letters, ‎0923-0645

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  1. E-pub ahead of print

    Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce

    Oberwegner, N., Cantner, F., Imschloss, M. & Zürn, M. K., 06.08.2025, (E-pub ahead of print) In: Marketing Letters. 14 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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