The purpose of the contribution is to share experiences from and reflections on the use of video case studies in an international online cultural management program. To do so, we pursued a mixed methods approach, combining an online survey amongst students, and interviews to better understand the elements from the survey. The results indicate that in video case studies a balance has to be made between the high specificity of the case and generalizability. Furthermore, the exact coordination between theory and practice suffers from the difficulty that both areas operate with their own logic. Perspectives for further development exist in comparative case studies and closely coordinated collaboration of cooperation partners.