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  1. "Gender Specific Values in Sustainable Clothing Consumption"

    Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    27.06.201830.06.2018

    Activity: Talk or presentationConference PresentationsResearch

  2. The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

    Batt, V. (Speaker) & Tuzovic, S. (Speaker)

    27.06.201829.06.2018

    Activity: Talk or presentationConference PresentationsResearch

  3. European Academy of Management - EURAM 2018

    Velte, P. (Speaker) & Obermann, J. (Coauthor)

    21.06.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  4. Lobby Today – Ungreifbar & Angreifbar? bei Policy Lab e.V.

    Trittin-Ulbrich, H. (Speaker)

    05.06.2018

    Activity: Talk or presentationtalk or presentation in privat or public eventsTransfer

  5. The Managerial Relevance of Marketing Research

    Reinartz, W. J. (Speaker), Imschloß, M. (Coauthor) & Wiegand, N. (Coauthor)

    04.06.2018

    Activity: Talk or presentationConference PresentationsResearch

  6. 47th Annual Conference of European Marketing Academy - EMAC 2018

    Batt, V. (Participant) & Bekmeier-Feuerhahn, S. (Participant)

    30.05.201801.06.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  7. "Wirtschaftsethik und Berufsethik aus Sicht der Forschung und Lehre"

    Trittin-Ulbrich, H. (Speaker)

    30.05.2018

    Activity: Talk or presentationtalk or presentation in privat or public eventsTransfer

  8. "Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"

    Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  9. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  10. "Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"

    Wallaschkowski, S. (Speaker), Niehuis, E. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

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