Browse by research area

  1. The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

    Verena Batt (Speaker) & Sven Tuzovic (Speaker)

    27.06.201829.06.2018

    Activity: Talk or presentationConference PresentationsResearch

  2. European Academy of Management - EURAM 2018

    Patrick Velte (Speaker) & Jörn Obermann (Coauthor)

    21.06.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  3. Lobby Today – Ungreifbar & Angreifbar? bei Policy Lab e.V.

    Hannah Trittin-Ulbrich (Speaker)

    05.06.2018

    Activity: Talk or presentationtalk or presentation in privat or public eventsTransfer

  4. 47th Annual Conference of European Marketing Academy - EMAC 2018

    Verena Batt (Participant) & Sigrid Bekmeier-Feuerhahn (Participant)

    30.05.201801.06.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  5. "Wirtschaftsethik und Berufsethik aus Sicht der Forschung und Lehre"

    Hannah Trittin-Ulbrich (Speaker)

    30.05.2018

    Activity: Talk or presentationtalk or presentation in privat or public eventsTransfer

  6. "Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"

    Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  7. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  8. "Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"

    Stephan Wallaschkowski (Speaker), Elena Niehuis (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  9. Möglichkeiten der Routinisierung kreativer Prozesse

    Elke Schüßler (Speaker) & Jörg Sydow (Speaker)

    28.05.2018

    Activity: Talk or presentationConference PresentationsTransfer