Trust Centrality in Online Social Networks
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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Proceedings - 2011 European Intelligence and Security Informatics Conference, EISIC 2011. Hrsg. / Nasrullah Memon; Daniel Zeng. IEEE - Institute of Electrical and Electronics Engineers Inc., 2011. S. 372-377 6061233.
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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, Athen, Griechenland, 12.09.11. https://doi.org/10.1109/EISIC.2011.17
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RIS
TY - CHAP
T1 - Trust Centrality in Online Social Networks
AU - Barbian, Guido
PY - 2011
Y1 - 2011
N2 - Centrality is an important element of social network analysis (SNA) measuring the relative power and influence of members of a social network. In face book-style online social networks every member is potentially able to communicate with everyone else within the network. This has an important impact on centrality: the power derivable from (exclusive) connections within the social graph is reduced because network members must not necessarily follow links. In this paper we propose a new measure for centrality which reflects this paradigm shift. It is based not on connectedness but on trust. We discuss different notions of trust, introduce trust matrix and trust centrality and provide an algorithm for its calculation.
AB - Centrality is an important element of social network analysis (SNA) measuring the relative power and influence of members of a social network. In face book-style online social networks every member is potentially able to communicate with everyone else within the network. This has an important impact on centrality: the power derivable from (exclusive) connections within the social graph is reduced because network members must not necessarily follow links. In this paper we propose a new measure for centrality which reflects this paradigm shift. It is based not on connectedness but on trust. We discuss different notions of trust, introduce trust matrix and trust centrality and provide an algorithm for its calculation.
KW - Business informatics
KW - Centrality
KW - Online social network
KW - Reputation
KW - Social network analysis
KW - Trust
KW - Trust centrality
KW - Trust matrix
UR - http://www.scopus.com/inward/record.url?scp=81255128367&partnerID=8YFLogxK
U2 - 10.1109/EISIC.2011.17
DO - 10.1109/EISIC.2011.17
M3 - Article in conference proceedings
SN - 978-1-4577-1464-1
SP - 372
EP - 377
BT - Proceedings - 2011 European Intelligence and Security Informatics Conference, EISIC 2011
A2 - Memon, Nasrullah
A2 - Zeng, Daniel
PB - IEEE - Institute of Electrical and Electronics Engineers Inc.
T2 - International Symposium on Open Source Intelligence and Web Mining - OSINT-WM 2011
Y2 - 12 September 2011 through 14 September 2011
ER -