TY - JOUR

T1 - The influence of travel company reputation on online travel decisions

AU - Horster, Eric

PY - 2011

Y1 - 2011

N2 - The internet has caused a revolutionary change in communication. Being a highly information-based form of business, the tourism industry has been particularly affected by this development. Opinions on the web submitted by customers are of considerable relevance for reducing uncertainty before purchasing a tourism product. The reputation of a travel company is a major piece of information to customers. This reputation is created within the dialogue among customers. This work focuses on the relationship between travel company reputation and travel decision, using approaches from New Institutional Economics and Behavioural Science. On this basis, a theory-based model will be developed and analysed.

AB - The internet has caused a revolutionary change in communication. Being a highly information-based form of business, the tourism industry has been particularly affected by this development. Opinions on the web submitted by customers are of considerable relevance for reducing uncertainty before purchasing a tourism product. The reputation of a travel company is a major piece of information to customers. This reputation is created within the dialogue among customers. This work focuses on the relationship between travel company reputation and travel decision, using approaches from New Institutional Economics and Behavioural Science. On this basis, a theory-based model will be developed and analysed.

KW - Company reputation

KW - Consumer behaviour

KW - Online reputation management

KW - Social media

KW - Web 2.0

KW - Tourism studies

UR - http://www.scopus.com/inward/record.url?scp=84863213003&partnerID=8YFLogxK

M3 - Journal articles

AN - SCOPUS:84863213003

VL - 9

SP - 107

EP - 113

JO - e-Review of Tourism Research

JF - e-Review of Tourism Research

SN - 1941-5842

IS - 3

ER -