Study 1: the bottom of the pyramid market as a source for disruptive innovations
Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet
Standard
Study 1: the bottom of the pyramid market as a source for disruptive innovations. / Ramdorai, Aditi; Herstatt, Cornelius.
Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. 2015. S. 47--74.
Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. 2015. S. 47--74.
Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet
Harvard
Ramdorai, A & Herstatt, C 2015, Study 1: the bottom of the pyramid market as a source for disruptive innovations. in Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. S. 47--74.
APA
Ramdorai, A., & Herstatt, C. (2015). Study 1: the bottom of the pyramid market as a source for disruptive innovations. In Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (S. 47--74)
Vancouver
Ramdorai A, Herstatt C. Study 1: the bottom of the pyramid market as a source for disruptive innovations. in Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation. 2015. S. 47--74
Bibtex
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title = "Study 1: the bottom of the pyramid market as a source for disruptive innovations",
author = "Aditi Ramdorai and Cornelius Herstatt",
year = "2015",
language = "English",
pages = "47----74",
booktitle = "Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation",
}
RIS
TY - CHAP
T1 - Study 1: the bottom of the pyramid market as a source for disruptive innovations
AU - Ramdorai, Aditi
AU - Herstatt, Cornelius
PY - 2015
Y1 - 2015
M3 - Chapter
SP - 47
EP - 74
BT - Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
ER -