TY - CHAP

T1 - Rana Plaza as a threat to the fast fashion model?

T2 - An analysis of institutional responses to the disaster in Germany

AU - Lohmeyer, Nora

AU - Schüßler, Elke

N1 - Publisher Copyright: © 2018 selection and editorial matter, Carolin Becker-Leifhold and Mark Heuer; individual chapters, the contributors.

PY - 2018/5/11

Y1 - 2018/5/11

N2 - Based on an analysis of the main institutional responses to the Rana Plaza factory collapse in 2013, we find that the catastrophe produced institutional change in some areas, but has thus far failed to do so in others. We focus our analysis on Germany, which has significant garment import from Bangladesh. Specifically, we find that the majority of governance initiatives are production-oriented and not consumption-oriented. This means that they are mostly geared towards changing working conditions at supplier factories and not towards challenging the fast fashion business model and the related consumer behavior. By drawing on the ‘focusing events’ framework we outline the problem definition, policy templates, and actors behind the most important initiatives and are thereby able to offer explanations for this outcome. We conclude by outlining alternative consumption-oriented courses of action that could complement production-oriented initiatives.

AB - Based on an analysis of the main institutional responses to the Rana Plaza factory collapse in 2013, we find that the catastrophe produced institutional change in some areas, but has thus far failed to do so in others. We focus our analysis on Germany, which has significant garment import from Bangladesh. Specifically, we find that the majority of governance initiatives are production-oriented and not consumption-oriented. This means that they are mostly geared towards changing working conditions at supplier factories and not towards challenging the fast fashion business model and the related consumer behavior. By drawing on the ‘focusing events’ framework we outline the problem definition, policy templates, and actors behind the most important initiatives and are thereby able to offer explanations for this outcome. We conclude by outlining alternative consumption-oriented courses of action that could complement production-oriented initiatives.

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85064555946&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/fe31b18e-748c-3629-95b0-5df1366c39ff/

U2 - 10.4324/9781351058353-1

DO - 10.4324/9781351058353-1

M3 - Chapter

AN - SCOPUS:85064555946

SN - 9781783538201

SP - 3

EP - 14

BT - Eco-Friendly and Fair

A2 - Heuer, Mark

A2 - Becker-Leifhold, Carolin

PB - Taylor and Francis Inc.

ER -