Predicting Travel Patterns of Senior Citizens: How the Past May Provide a Key to the Future

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

Given the projected growth of the senior citizens market, designing specific marketing strategies to meet the prospective needs of elderly tourists will become increasingly important. There has been an implicit assumption that there will be a close relationship between the travel behaviour of today's seniors and those of future ones. This paper reports on a re-analysis of results of the German annual travel survey (Reiseanalyse), and suggests that such an assumption might be misleading. Tourist demand and travel behaviour are not necessarily determined by age, but by generation. For the last third of the life cycle, the travel behaviour of a particular generation seems to be quite rigid, and does not change significantly because of factors such as retirement. The results of this analysis show that travel propensity, or patterns of tourist behaviour, remain the same up to 20 years for a given generation. Therefore, understanding the future travel behaviour of senior citizens is perhaps not as difficult as it might first appear. In conclusion, the actual travel behaviour (including expectations, motivations and aspirations) of people aged between 55 and 65 years in 2000 allows a prediction of prospective travellers aged 65 to 75 years in the year 2010. Such an approach supplies reliable data for the design of future marketing strategies and suitable products. © 2013 Henry Stewart Publications, 1356-7667.
OriginalspracheEnglisch
ZeitschriftJournal of Vacation Marketing
Jahrgang7
Ausgabenummer4
Seiten (von - bis)357-366
Anzahl der Seiten10
ISSN1356-7667
DOIs
PublikationsstatusErschienen - 01.10.2001
Extern publiziertJa

DOI

Zuletzt angesehen

Aktivitäten

  1. EuroCIS Forum - 2010
  2. Adaptive teacher speech: An investigation of student directed speech from primary to secondary school
  3. Vis-à-Vis
  4. Optimizing water resources in Egypt: The case for sediment deduction at the High Aswan dam reservoir
  5. Publishing without perishing: How to publish in English- speaking journals with high impact rates
  6. Panel Discussion on ‘Sustainability in Science and Practice’
  7. Karls-Universität
  8. Development of the societies of Lake Kyoga in Uganda
  9. Linked.Art (Externe Organisation)
  10. MindTrek 2017 (Veranstaltung)
  11. Sampling, Remix & Copyright Change
  12. Assessing knowledge cumulation in earth system governance research: An analysis of 100 published ESG papers
  13. Strategies in Communicating the Change Vision: How Power Distance-Orientation Maderates Recipients'Reactions towards Change Communication Strategies
  14. Erkennen Lehramtsstudierende sprachliche Hürden in einem mathematischen Erklärtext?
  15. Leptothrix discophora: How bacterial MnO2 oxidises iron
  16. Sprachförderlicher Unterricht (wie) geht das?
  17. Priority effects and ecological restoration of grasslands
  18. Benign by Design: Targeted Design of Organic Molecules for the Environment and Opportunities for Organic Synthesis
  19. Fakultät Management und Technologie (Organisation)
  20. Das Geschlecht der Zeit - 2013
  21. Diskussionsbeitrag zur Tagung "Fachliche Lehr-Lernprozesse und ihre Sprachlichkeit"
  22. 70th Annual Meeting of the Academy of Management - 2010
  23. Environmental fate of Methotrexate:photodegradation, biodegradability and mutagenicity assessment
  24. Prozessbezogene Rückmeldung in Mathe: Erprobung kompetenzorientierten Feedbacks
  25. College (Organisation)
  26. Ungarisch-Deutsches Tourismusforum - RDA 2013
  27. Interdisciplinary accounting research seminar - 2015
  28. College (Organisation)
  29. European Academy of Management - EURAM 2014