Situated in the multiple tints and shades of colour and organization, this essay is dedicated to colour as process, and to the implications of colour as process for noticing differently in the context of organization and organizing. Noticing colour as process implies staying attuned to its situated volatility and movement, eschewing attempts to reduce the study of chromatics to questions of meaning and order. Based on colour writings of Goethe, Benjamin and others, the essay moves towards a ‘chromatic empiricism’ through the notions of situation, scene, attunement, estrangement, montage and poetics.