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New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Standard

New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets. / Lagomarsino, Maria; Herrmann, Melanie; Hahnel, Ulf J.J. et al.
in: Cleaner Energy Systems, Jahrgang 7, 100109, 04.2024.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Harvard

Lagomarsino, M, Herrmann, M, Hahnel, UJJ & Brosch, T 2024, 'New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets', Cleaner Energy Systems, Jg. 7, 100109. https://doi.org/10.1016/j.cles.2024.100109

APA

Lagomarsino, M., Herrmann, M., Hahnel, U. J. J., & Brosch, T. (2024). New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets. Cleaner Energy Systems, 7, Artikel 100109. https://doi.org/10.1016/j.cles.2024.100109

Vancouver

Lagomarsino M, Herrmann M, Hahnel UJJ, Brosch T. New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets. Cleaner Energy Systems. 2024 Apr;7:100109. doi: 10.1016/j.cles.2024.100109

Bibtex

@article{1cc5d1b33d7d466a8e5eaa8a5ec4f2d4,
title = "New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets",
abstract = "Local Energy Markets (LEMs) allow direct citizen involvement in energy production and trading. A study surveyed 636 Swiss electricity consumers using choice-based conjoint analysis to explore preferences for various LEM characteristics. Three consumer segments emerged: 'Renewable energy enthusiasts' (42 %), interested in energy mix and community PV investment; 'Price sensitives' (30 %), driven mainly by costs; and 'Uninvolved' (28 %), focused on energy mix but hesitant about PV investment. Demographic and psychological variables helped characterize these segments, suggesting tailored communication strategies to boost participation in future energy markets. Communication strategies should focus on {\textquoteleft}Renewable energy enthusiasts{\textquoteright} segment and should emphasize environmental benefits and community engagement to leverage their high motivation for involvement.",
keywords = "Choice-based experiment, Local Energy Markets (LEMs), Prosumer, segmentation, Psychology, Management studies, Sustainability sciences, Management & Economics",
author = "Maria Lagomarsino and Melanie Herrmann and Hahnel, {Ulf J.J.} and Tobias Brosch",
note = "Publisher Copyright: {\textcopyright} 2024",
year = "2024",
month = apr,
doi = "10.1016/j.cles.2024.100109",
language = "English",
volume = "7",
journal = "Cleaner Energy Systems",
issn = "2772-7831",
publisher = "Elsevier B.V.",

}

RIS

TY - JOUR

T1 - New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets

AU - Lagomarsino, Maria

AU - Herrmann, Melanie

AU - Hahnel, Ulf J.J.

AU - Brosch, Tobias

N1 - Publisher Copyright: © 2024

PY - 2024/4

Y1 - 2024/4

N2 - Local Energy Markets (LEMs) allow direct citizen involvement in energy production and trading. A study surveyed 636 Swiss electricity consumers using choice-based conjoint analysis to explore preferences for various LEM characteristics. Three consumer segments emerged: 'Renewable energy enthusiasts' (42 %), interested in energy mix and community PV investment; 'Price sensitives' (30 %), driven mainly by costs; and 'Uninvolved' (28 %), focused on energy mix but hesitant about PV investment. Demographic and psychological variables helped characterize these segments, suggesting tailored communication strategies to boost participation in future energy markets. Communication strategies should focus on ‘Renewable energy enthusiasts’ segment and should emphasize environmental benefits and community engagement to leverage their high motivation for involvement.

AB - Local Energy Markets (LEMs) allow direct citizen involvement in energy production and trading. A study surveyed 636 Swiss electricity consumers using choice-based conjoint analysis to explore preferences for various LEM characteristics. Three consumer segments emerged: 'Renewable energy enthusiasts' (42 %), interested in energy mix and community PV investment; 'Price sensitives' (30 %), driven mainly by costs; and 'Uninvolved' (28 %), focused on energy mix but hesitant about PV investment. Demographic and psychological variables helped characterize these segments, suggesting tailored communication strategies to boost participation in future energy markets. Communication strategies should focus on ‘Renewable energy enthusiasts’ segment and should emphasize environmental benefits and community engagement to leverage their high motivation for involvement.

KW - Choice-based experiment

KW - Local Energy Markets (LEMs)

KW - Prosumer

KW - segmentation

KW - Psychology

KW - Management studies

KW - Sustainability sciences, Management & Economics

UR - http://www.scopus.com/inward/record.url?scp=85187720509&partnerID=8YFLogxK

U2 - 10.1016/j.cles.2024.100109

DO - 10.1016/j.cles.2024.100109

M3 - Journal articles

AN - SCOPUS:85187720509

VL - 7

JO - Cleaner Energy Systems

JF - Cleaner Energy Systems

SN - 2772-7831

M1 - 100109

ER -

DOI