Navigating Tensions in the Pursuit of Digital Innovation: Seven Years of Evidence From an Incumbent and Its Digital Venture
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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ECIS 2024 Proceedings: People First: Constructing Digital Futures Together. Hrsg. / Maren Gierlich-Joas; Abayomi Baiyere; Thomas Hess. AIS eLibrary, 2024. 2345.
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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TY - CHAP
T1 - Navigating Tensions in the Pursuit of Digital Innovation: Seven Years of Evidence From an Incumbent and Its Digital Venture
AU - Schiffer, Sara
AU - Werner, Matthias
AU - Stockhinger, Jan
N1 - Conference code: 32
PY - 2024
Y1 - 2024
N2 - Incumbents are increasingly establishing digital ventures to explore the potential of digital technologies, yet this introduces unique tensions and management challenges. Focusing on the case of German insurance company DEVK and its digital subsidiary freeyou, our study delves into the complexities and tensions prevalent in such associations. Through a longitudinal study encompassing interviews, archival data, and observations over seven years, we offer detailed insights into the development, intertwinement, and management of these tensions. Our research contributes to understanding the nuanced interplay of tensions in digital ventures within established firms, addressing a gap in both academic discourse and practical application in the field of digital venturing and digital innovation.
AB - Incumbents are increasingly establishing digital ventures to explore the potential of digital technologies, yet this introduces unique tensions and management challenges. Focusing on the case of German insurance company DEVK and its digital subsidiary freeyou, our study delves into the complexities and tensions prevalent in such associations. Through a longitudinal study encompassing interviews, archival data, and observations over seven years, we offer detailed insights into the development, intertwinement, and management of these tensions. Our research contributes to understanding the nuanced interplay of tensions in digital ventures within established firms, addressing a gap in both academic discourse and practical application in the field of digital venturing and digital innovation.
KW - Business informatics
UR - https://aisel.aisnet.org/ecis2024/track12_digtrans/track12_digtrans/19
M3 - Article in conference proceedings
BT - ECIS 2024 Proceedings
A2 - Gierlich-Joas, Maren
A2 - Baiyere, Abayomi
A2 - Hess, Thomas
PB - AIS eLibrary
T2 - European Conference on Information Systems - ECIS 2024
Y2 - 13 June 2024 through 19 June 2024
ER -