India-a lead market for frugal innovations? Extending the lead market theory to emerging economies

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India-a lead market for frugal innovations? Extending the lead market theory to emerging economies. / Tiwari, Rajnish; Herstatt, Cornelius.
in: Science, Nr. 67, 2012.

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

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@article{9cd718b482b84b4a84fa801f252d0c49,
title = "India-a lead market for frugal innovations? Extending the lead market theory to emerging economies",
author = "Rajnish Tiwari and Cornelius Herstatt",
year = "2012",
language = "English",
journal = "Science",
issn = "0036-8075",
publisher = "American Association for the Advancement of Science (AAAS)",
number = "67",

}

RIS

TY - JOUR

T1 - India-a lead market for frugal innovations? Extending the lead market theory to emerging economies

AU - Tiwari, Rajnish

AU - Herstatt, Cornelius

PY - 2012

Y1 - 2012

M3 - Journal articles

JO - Science

JF - Science

SN - 0036-8075

IS - 67

ER -