“Urban ARTotale Re:New" revitalizes and expands the groundbreaking 2009 ARTotale project at Leuphana University and throughout the city of Lüneburg. This initiative celebrates the intersection of contemporary urban art, academic life, and public engagement, expanding the original project’s reach by inviting a diverse range of emerging and established street artists to create site-specific works. These dynamic, large-scale artworks will be integrated into key locations across the university campus and the city center, catalyzing the conversation between public art and the community.