Tobias-Benedikt Blask

Tobias-Benedikt Blask

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Tobias-Benedikt Blask

  1. 2014
  2. Erschienen

    Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

    Blask, T.-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (Hrsg.). Science and Technology Publications, Lda (SciTePress), S. 55-62 8 S. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

    Publikation: Beiträge in SammelwerkenAbstracts in KonferenzbändenForschungbegutachtet

  3. Erschienen

    Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation

    Blask, T., 2014, Information Technology in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013). Springer Verlag, S. 25-37 13 S. (Environmental Science and Engineering).

    Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

  4. 2013
  5. Erschienen

    Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications: Examining the Impact of Green Marketing Signals in Sponsored Search Advertising

    Blask, T.-B., 01.01.2013, DCNET 2013 ICE-B 2013 OPITICS 2013 ICETE 2013: Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication. Obaidat, M. S. (Hrsg.). Science and Technology Publications, Lda (SciTePress), S. 312-319 8 S. (ICETE 2013 - 10th Int. Joint Conf. on E-Business and Telecommunications; 4th Int. Conf. DCNET 2013, - 10th Int. Conf. on ICE-B 2013 and OPTICS 2013 - 4th Int. Conf. on Optical Communication Systems).

    Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

  6. Erschienen

    Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising

    Blask, T.-B., 2013, INFORMATIK 2013 - Informatik angepasst an Mensch, Organisation und Umwelt. Hornbach, M. (Hrsg.). Bonn: Gesellschaft für Informatik e.V., S. 852-863 12 S. (Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI); Band 220).

    Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

  7. 2012
  8. Erschienen

    To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising

    Blask, T.-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (Hrsg.). Springer Verlag, Band 314. S. 129-140 12 S. (Communications in Computer and Information Science; Band 314).

    Publikation: Beiträge in SammelwerkenAufsätze in SammelwerkenForschungbegutachtet

  9. 2011
  10. Erschienen

    Should Companies Bid on their Own Brand in Sponsored Search ?

    Blask, T., Funk, B. & Schulte, R., 2011, ICE-B 2011: Proceedings of the International Conference on e-Business. Marca, D. A., Shishkov, B. & van Sinderen, M. (Hrsg.). Science and Technology Publications, Lda (SciTePress), S. 14-21 8 S. (ICE-B 2011 - Proceedings of the International Conference on e-Business).

    Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

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  10. Das Konzept von Lesekompetenz in der DESI-Studie
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  13. Sattelfest beim Sattelfest?
  14. Vorhersage des Studienabbruchs in naturwissenschaftlich-technischen Studiengängen
  15. Kunstpädagogik als Praxisform von Kunst?
  16. Metaphorik des unbeschreiblichen Gefühls in christlichen Kontexten heute
  17. Kinetics and mechanism of the oxidation of dimethylsulfoxide (DMSO) and methanesulfinate (MSI-) by OH radicals in aqueous medium
  18. Merkmale guter Förderkonzepte für Adolescent Struggling Readers
  19. "Taking the pulse" of doctors and nurses to reduce pharmaceutical residues in the water cycle
  20. Ein unwetter in Jerusalem
  21. To tweet or not to tweet - das Kommunikationstool Twitter im Fremdsprachenunterricht
  22. The role of landscape texture in conservation biogeography: a case study on birds in south-eastern Australia
  23. Material circularity and the role of the chemical sciences as a key enabler of a sustainable post-trash age
  24. The diversity of gendered adaptation strategies to climate change of Indian farmers: A feminist intersectional approach
  25. Arbitrating the Oceans: The Future of Inter-State Arbitration in the International Law of the Sea
  26. ReSurveyGermany
  27. Supply Chain Management in wachsenden Märkten
  28. Optimal maintenance in the supply chain
  29. Research handbook on the law of treaties
  30. Resonanz zwischen Systemtheorie und Kritischer Theorie
  31. Paradoxe Korruption
  32. The post-entry performance of cohorts of export starters in German manufacturing industries
  33. Anything goes?
  34. Handlungsfeld berufliche Bildung
  35. Dehydration and Pelletisation of Agricultural Biomass by Extrusion
  36. Generic substitution, financial interests, and imperfect agency
  37. Refugee Protection Meets Migration Management
  38. Kybernetik in Urbana
  39. Data Protection, Cookie Consent, and Prices
  40. Inventionen 1
  41. Export intensity and plant characteristics