Bekmeier-Feuerhahn, S.,
2001,
Handbuch Marketingcontrolling. Reinecke, S., Tomczak, T. & Geis, G. (eds.). Frankfurt:
Wirtschaftsverlag Carl Ueberreuter,
p. 322-335 14 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research