Homburg, C.,
Imschloß, M. & Kuehnl, C.,
2014,
Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando:
American Marketing Association,
p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research