Institute of New Venture Management
Organisational unit: Institute
Organisation profile
Welcome to the homepage of the Institute of New Venture Management at the School of Management and Technology.
The Institute of New Venture Management of Management and Technology of the Leuphana University of Lüneburg consists of the Professorship for Business Administration, in Particular Business Start-Ups (Prof. Dr. Schulte).
Main research areas
Start-up management refers to the target-oriented business management of entrepreneurial foundings and early development processes. We conduct research, teaching and transfer on this still young part of decision-oriented business administration. On this website you find the most important information about us and our activities.
- 2023
- Published
Lean Social Media Communication Strategies for SMEs: Exploring the Field of Risk-Adjusted Lean Social Media Communication Strategies in the Context of the Lean Startup Method for SMEs
Kizilkan, K. & Wagenknecht, M., 06.11.2023, De Gruyter Handbook of SME Entrepreneurship. Dabić, M. & Kraus, S. (eds.). Berlin: Walter de Gruyter GmbH, p. 201-239 39 p. (De Gruyter Handbooks in Business, Economics and Finance).Research output: Contributions to collected editions/works › Chapter › peer-review
- Published
Success Factors of Digital Start-ups: A Qualitative Analysis of the Entrepreneurial Personality from the Perspective of German Venture Investors
Schumacher, N., 06.11.2023, De Gruyter Handbook of SME Entrepreneurship. Dabić, M. & Kraus, S. (eds.). Berlin: Walter de Gruyter GmbH, p. 559-576 18 p. (De Gruyter Handbooks in Business, Economics and Finance).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
- 2024
- Published
Wie entscheiden Initiatoren und Backer im Reward based Crowdfunding? Theoretische Erklärungsansätze ihres Verhaltens
Schulte, R. & Kizilkan, K., 2024, In: Zeitschrift für KMU und Entrepreneurship. 72 , 1, p. 23 – 50 28 p., 10.3790/ZfKE.2024.1448702.Research output: Journal contributions › Journal articles › Research › peer-review