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Journal of Marketing, ‎0022-2429

Journal

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  1. Price Promotions and Popular Events

    Keller, W. I. Y., Deleersnyder, B. & Gedenk, K., 01.01.2019, In: Journal of Marketing. 83, 1, p. 73-88 16 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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