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Global Business and Economics Review, ‎1097-4954

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    Is it really worth it? A test of pay-what-you-want pricing strategies in a German consumer behaviour context

    Dorn, T. & Süßmair, A., 2016, In: Global Business and Economics Review. 18, 1, p. 82-100 19 p.

    Research output: Journal contributions › Journal articles › Research › peer-review