Activities

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  1. Cultural Brands in Digital Transformation: Developing Multimedia Brand Communication Offers as a Dynamic Capability

    Holst, C. (Speaker)

    25.07.2019

    Activity: Talk or presentationConference PresentationsResearch

  2. Cultural Consumption of Pop Music: Fans Pleasure in Text or Context?

    Nuccio, M. (Speaker)

    07.09.201110.09.2011

    Activity: Talk or presentationConference PresentationsResearch

  3. Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

    Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  4. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  5. Cultural Dimensions of Sustainability

    Kagan, S. (Speaker)

    10.11.201612.11.2016

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  6. ‘Cultural Ecosystem’ as tool for researching alternative cultures – potentials, limits and the question of ‘another black box’.

    Kuchar, R. (Speaker)

    27.08.202430.08.2024

    Activity: Talk or presentationConference PresentationsResearch

  7. Cultural Ecosystem – promising approach for analyzing culture or ‘just another black box concept’?

    Kuchar, R. (Speaker)

    21.06.202323.06.2023

    Activity: Talk or presentationConference PresentationsResearch

  8. Cultural Entrepreneurship: A New Agenda for the Study of Entrepreneurial Processes and Possiblities

    Gegenhuber, T. (Reviewer)

    04.2020

    Activity: Other expert activitiesAcademic ConsultantResearch

  9. Cultural Entrepreneurship Series - 2015

    Beyes, T. (Organiser)

    2015

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch