Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Widdecke, K. A., Keller, W. I. Y., Gedenk, K. & Deleersnyder, B., 06.2023, in: International Journal of Research in Marketing. 40, 2, S. 455-474 20 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Gender diversity in academic publishing—comment on Galak and Kahn (2021)

Keller, W. I. Y., Müller, F., Stromberg, M. & Papies, D., 09.2021, in: Marketing Letters. 32, 3, S. 325-336 12 S.

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Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study

Wolter, K., Praktiknjo, M., Boie, J., Decker, G., Nadal, J., Jansen, C., Keller, W. I. Y., Meyer, C., Trebicka, J., Attenberger, U. & Thomas, D., 08.2021, in: CardioVascular and Interventional Radiology. 44, 8, S. 1240-1250 11 S.

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Price Promotions and Popular Events

Keller, W. I. Y., Deleersnyder, B. & Gedenk, K., 01.01.2019, in: Journal of Marketing. 83, 1, S. 73-88 16 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet