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Monika Imschloß

Prof. Dr.

Monika Imschloß

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Prof. Dr. Monika Imschloß

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    1 - 14 out of 14Page size: 20
    1. 2023
    2. E-pub ahead of print

      Value creation in post-pandemic retailing: a conceptual framework and implications

      Imschloß, M. & Schwemmle, M., 28.12.2023, (E-pub ahead of print) In: Journal of Business Economics : JBE. 39 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Published

      The Managerial Relevance of Marketing Science: Properties and Genesis

      Schauerte, N., Becker, M., Imschloß, M., Wichmann, J. R. K. & Reinartz, W. J., 01.12.2023, In: International Journal of Research in Marketing. 40, 4, p. 801-822 22 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    4. Published

      Wie suchst du so? Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen.

      Imschloß, M., 11.2023, In: Absatzwirtschaft. 2023, 11, p. 48 1 p.

      Research output: Journal contributions › Journal articles › Transfer

    5. Published

      Multisensory Design of Retail Environments: Vision, Sound, and Scent

      Sarstedt, M., Imschloß, M. & Adler, S. J., 01.01.2023, Wiesbaden: Springer Fachmedien. 72 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    6. 2022
    7. Published

      Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

      Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    8. 2021

    9. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

      Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    10. 2019

    11. Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness

      Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    12. The impact of digital transformation on the retailing value chain

      Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. 2018

    14. How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing

      Imschloss, M. & Lorenz, J., 11.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.

      Research output: Journal contributions › Journal articles › Research › peer-review

    15. Einfluss von (digitalen) Displays auf das Kundenverhalten am POS

      Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.

      Research output: Journal contributions › Journal articles › Research

    16. 2017

    17. Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment

      Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    18. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

      Reinartz, W. & Imschloß, M., 01.05.2017, In: NIM Marketing Intelligence Review. 9, 1, p. 42-47 6 p.

      Research output: Journal contributions › Journal articles › Research

    19. 2014

    20. How Music Touches: Investigating the Influence of Sounds on Haptics

      Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

    21. 2012

    22. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

      Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research