Monika Imschloß
Prof. Dr.
- Management studies
- Psychology
Research areas
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations
Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.Research output: Journal contributions › Journal articles › Research › peer-review
Einfluss von (digitalen) Displays auf das Kundenverhalten am POS
Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.Research output: Journal contributions › Journal articles › Research
Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness
Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
Reinartz, W. & Imschloß, M., 01.05.2017, In: NIM Marketing Intelligence Review. 9, 1, p. 42-47 6 p.Research output: Journal contributions › Journal articles › Research
How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing
Imschloss, M. & Lorenz, J., 11.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.Research output: Journal contributions › Journal articles › Research › peer-review
How Music Touches: Investigating the Influence of Sounds on Haptics
Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
- Published
Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen
Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)Research output: Books and anthologies › Book
- Published
Multisensory Design of Retail Environments: Vision, Sound, and Scent
Sarstedt, M., Imschloß, M. & Adler, S. J., 01.01.2023, Wiesbaden: Springer Fachmedien. 72 p. (Science meets Practice)Research output: Books and anthologies › Book