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Jörg Sikkenga

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Jörg Sikkenga

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Dr. Jörg Sikkenga

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    1. Journal articles › Research › Peer-reviewed
    2. Published

      Social Desirability's Influence on Audience Research: Discerning and Reducing It

      Bekmeier-Feuerhahn, S., Bögel, P. M., Sikkenga, J. & Heinen, A., 2017, In: Journal of Cultural Management: Arts, Economics, Policy. 3, 2, p. 13-45 31 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Book › Research
    4. Published

      Shitstorm-Prävention

      Sikkenga, J., 2017, Berlin: Springer Gabler. 43 p.

      Research output: Books and anthologies › Book

    5. Chapter › Research › Not peer-reviewed
    6. Published

      Strategien von Kleinstunternehmen, kleinen und mittleren Unternehmen (KMU) für ein integriertes Online- und Offline-Channel-Marketing

      Sikkenga, J., 12.2022, Integriertes Online- und Offline-Channel-Marketing: Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing. Butzer-Strothmann, K. (ed.). Wiesbaden: Springer, p. 299-316 18 p.

      Research output: Contributions to collected editions/works › Chapter

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