Arts Marketing: An International Journal, ‎2044-2084

Journal

  1. Published

    Enhancing museum brands with experiential design to attract low-involvement visitors

    Ober-Heilig, N., Bekmeier-Feuerhahn, S. & Sikkenga, J., 29.09.2014, In: Arts Marketing: An International Journal. 4, 1/2, p. 67-86 19 p., 5.

    Research output: Journal contributionsJournal articlesResearchpeer-review