Commitment Strategies for Sustainability: How Corporations Can Create Value through New Governance

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

Authors

This article develops an ordonomic concept of how corporations can create sustainable value through new governance. The paper weaves together new strands of research in business ethics with the current debate on sustainability. The argument is made in three steps. The first step sketches how the sustainability semantics has evolved from a sociopolitical searchlight to a heuristics for business policy and practice. Elaborating a key proposition of the ordonomic perspective on business ethics, the second step argues that business firms can use moral commitments as a factor of production by deploying individual or collective self-commitments as well as commitment services in processes of new governance. In the third step, we combine these four moral commitments with the three ESG (‘ecological, social, and governance’) criteria of sustainability and derive a 12-box matrix for commitment strategies. We use three case studies to illustrate how this ordonomic matrix can be used to enhance strategic management for corporate sustainability.
Titel in ÜbersetzungBindungsstrategien für Nachhaltigkeit: Wie Unternehmen Wertschöpfung durch New Governance realisieren können
OriginalspracheEnglisch
TitelAcademy of Management Annual Meeting Best Paper Proceedings
Anzahl der Seiten6
Band2011
VerlagAcademy of Management (Briarcliff Manor, NY)
Erscheinungsdatum2011
DOIs
PublikationsstatusErschienen - 2011
Veranstaltung71st Annual Meeting of the Academy of Management - AOM 2011: West Meets East: Enlightening, Balancing, and Transcending - San Antonio, USA / Vereinigte Staaten
Dauer: 03.08.201116.08.2011
Konferenznummer: 71
http://aom.org/Meetings/annualmeeting/past-meetings/theme2011.aspx

DOI