Strategic Marketing and Corporate Reputation towards Corporate Sustainability

Projekt: Forschung

Projektbeteiligte

This project dealt with the consideration of sustainability issues in strategic management and was conducted by Prof. Dr. Ki-Hoon Lee. Specific issues analysed cover the perception of consumers and reputation. The project focused on Korean market conditions.
StatusAbgeschlossen
Zeitraum21.09.0931.03.10
Art der FinanzierungGefördert von der Privatwirtschaft